With deep expertise in global music direction, sonic branding, and immersive production architecture, Gil Smith II serves as a creative systems advisor at Avion, where he supports governments, platforms, and enterprise clients in building the next frontier of cultural, entertainment, and experience-based ecosystems. A pioneer in translating live music into scalable, programmable performance systems, Gil brings decades of experience leading world tours, broadcast productions, and brand partnerships across the U.S., Asia, and the Middle East.
Gil’s career spans music innovation at the highest levels of global entertainment. As Music Director for superstars such as Nicki Minaj, Lil Wayne, BIGBANG, and 2NE1, and a lead show producer for The Grammys, MTV, and NBC, he’s shaped the performance narratives of a generation. Through his firm SAGA Entertainment, he delivers full-spectrum sonic infrastructure—from live sound design to post-production staffing—serving institutional clients across theme parks, global events, and cultural diplomacy platforms.
At Avion, Gil integrates his music-technology fluency with systems-level consulting to help clients build sovereign creative industries, XR-ready performance formats, and high-impact talent pipelines. His advisory work supports the design of live performance platforms, creative-tech accelerators, and transmedia IP frameworks that enable nations and companies to project cultural capital with operational precision.
“Sound is infrastructure. When designed intentionally, it can carry the weight of identity, emotion, and economic value across borders and generations.”
