Jonathan Tan is a visionary brand leader and serial entrepreneur with over 25 years of experience shaping marketing, branding, and customer engagement across Asia-Pacific. As Co-Founder and Head of Marketing at Alphacel Global, he is pioneering the intersection of biomedical wellness and consumer innovation—driving growth through Swiss-patented delivery technologies and premium health nutriments. Jonathan’s career spans top-tier creative agencies and regional business leadership, with deep roots in brand storytelling, luxury marketing, and end-to-end customer experience design.
His extensive portfolio includes senior roles at Publicis, McCann Erickson, Ogilvy, and Leo Burnett, along with executive leadership across sectors including property, jewelry retail, events, and nutraceuticals. From launching the ultra-luxury INESSENCE property brand at Far East Organization to orchestrating regional rollouts for MasterCard and S.T. Dupont Paris, Jonathan has consistently delivered impact at scale. His ventures include co-founding event agency SEVENTY2, environmental trading firm ETC, and experiential brand activation firm Alcotrad.
At the heart of Jonathan’s leadership is a rare blend of creativity, commercial acumen, and cross-cultural fluency—built on decades of success across Singapore, China, Japan, Hong Kong, and the Gulf. He is deeply passionate about building brands that inspire trust, deliver value, and push boundaries.
“Branding is not just about identity—it’s about integrity, experience, and vision. Great brands tell stories that people want to live in.”
